Privacy Policy

Last Updated: August 18, 2022

Nature Lake LLC [ “Nature Lake,” “we,” or “us”)] respects your privacy and is committed to protecting personal information. This Privacy Policy (the “Policy”) explains our practices collecting information through Nature Lake’s website located at www.naturelake.com (the “Website”) and the services offered thereby.

This Policy describes how we collect, use, and share such information, and certain rights and options visitors and users of our services may have regarding their information. Collectively, the Website, as well as the services we offer via the Website, are referred to as the “Services” for the purposes of this Policy.

Use of our Services is also subject to any applicable terms and conditions or other agreements we may have with you.

We reserve the right to amend or update this Policy from time to time or to create additional policies in order to accurately reflect changed circumstances or new legal requirements. As a result, it is important that you read this Policy closely so that you are fully aware of how and why we are using your personal information.

By registering an account with us, accessing or using the Services, or otherwise providing us with personal information, you expressly consent to the information-handling practices described in this Policy. If you do not agree with this Policy, please do not use our Services or provide us with your information.

Information We Receive

A.  Personal Information 

For the purposes of this Policy, “personal information” is any information that identifies, relates to, or can be used to contact a particular individual. Specifically, the types of personal information we receive can be grouped as follows:

• Contact information – First name, last name, email address (business or personal), position, name and mailing address of your organization, your personal mailing address or shipping address, your billing address, and telephone number (business or personal).
• Customer account information – Username, password, customer ID, and other account credentialing information that we may request, or you may provide, to access certain portions of our Services.
• Transaction information – Details about your organization’s transactions with us, including payment methods, payments made or received, payment details, transaction history, and other information regarding transactions between you, your organization, and Nature Lake. Note that Nature Lake uses a third-party processor (e.g., Stripe) to collect, process, and store payment card or banking information used to make or receive payments.
• Marketing information – Details regarding informational and promotional materials you may have requested or received from us, the products in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.
• Communication information – Copies of communications and inquiries you have submitted to us, including through email, calls, and “Contact Us” features available on our Website.
• Device and usage information – Details regarding how and when you use our Website, including the device used to connect to our Website, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to our Website, and information about your interaction with our Website.

We collect this information when you visit or navigate the Services, fill in forms on the Services, make a purchase via the Website, request information on the Services, communicate with us (including by phone, email, or otherwise), visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information.

Please note that we may aggregate or anonymize the foregoing types of information such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.” We may also collect information about you from third-party sources and information about you that is publicly available.

B. Automatically Collected Usage and Device Information

Like most websites, the Services uses various technologies to automatically collect information about visitors. Those technologies include:

• Cookies. Cookies are small text files that a website transfers to a visitor’s device for recordkeeping purposes. We use cookies (including those supplied by our third-party vendors) to personalize visitors’ experiences on the Services, provide content that we believe may be of interest, track visitor trends and patterns, engage in marketing and advertising, and otherwise analyze the Services traffic. For further information about cookies, including how to refuse cookies, please visit www.allaboutcookies.org. Please note that if cookies are disabled, you may not be able to enjoy certain features of the Services.
• Log Files and Device Identifiers. We use log files to track actions occurring on the Services and collect data about visitors, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.
• Web beacons and other technologies. The Services may use other tracking tools, including web beacons (also known as clear gifs, pixel tags, and single-pixel gifs), which are small electronic images embedded in content and email messages that are not ordinarily visible to users. Web beacons allow us to track pages and content accessed and viewed by users, as well as to monitor email readership.
• Analytics. The Services may also use third-party analytics tools, such as Google Analytics. You can find more information about how data is collected and processed in connection with the Google Analytics service here. You can adjust your Google AdSettings here. You can also read Google’s privacy policy here.

The information collected through these technologies may be combined with personal information or aggregated with other information from Website visits. We may share information about your use of the Services with our advertising and analytics partners, who may combine it with other information that you previously provided to them.

C.  Information from Other Sources

We may obtain both personal and non-personal information about you from other users of the Services, business partners, vendor partners, contractors, suppliers, and other third parties and add it to other information we have collected. We, and the third parties we engage, may combine information we collect from you over time, and across the Services, with information obtained from other sources. This helps us improve the information’s overall accuracy and completeness, and also helps us better tailor our interactions with you.

D.  Social Media

If you interact with us on any social media platform: (i) depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy, and (ii) where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts. Social media platforms operate independently from us and we are not responsible for the personal information that you choose to submit or link on any social media platform. We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

How We Use Personal Information

We (or service providers acting on our behalf) may use the personal information identified above for the following purposes:

• Providing the Services.
• Facilitating your purchase of a product from us, including processing your payment, preparing your product for shipping, and addressing any refund or warranty issues.
• Negotiating, entering into, and managing our relationship and agreements with your organization, including providing our services to your organization.
• Providing and optimizing your experience accessing or using the Services and ensuring that our content is presented to you in the most effective manner.
• Responding to your inquiries and communicating with you, including regarding our services, our agreements with you or your organization, and other issues.
• Sending you promotional or informational communications and solicitations, tracking your marketing preferences, and for our internal marketing purposes.
• Managing customer service issues, including issues relating to the performance of the Services, technical concerns, and related feedback.
• Developing, updating, and improving our Services, customer service, and customer experience, and otherwise improving our knowledge and insights regarding potential customers and partners.
• Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the Services or the use of our Services.
• Enforcing our agreements, complying with our legal or regulatory obligations, and defending or advancing legal claims.
• Notifying you about changes to the Services or material changes to this Policy.
• Providing you with surveys or otherwise soliciting feedback from you.
• Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

For more information about your options relating to your personal information and your communication preferences, see “Your Choices About Personal Information” below.

Our Marketing Efforts

We may send you direct marketing communications from time to time including news, updates, offers, and other announcements relating to our services and activities. We will only send marketing messages where the law allows us to do so and, in the event that you no longer wish to receive marketing communications from us, then you can always unsubscribe from our marketing communications using the functionality in the communication you have received or by contacting us at the information below.

Disclosure of Personal Information

When the information we collect about you is aggregated, anonymized, or otherwise does not identify you, we may use that information for any purpose or share it with third parties, to the extent permitted by applicable law.

In addition, we may share your information with the following types of entities:

• Business partners, service providers, and third-party vendors necessary for the performance of any contract we enter into with you. For example, we may share your personal information with our IT and system administration providers, cloud hosting providers, payment processors, shipping partners, and customer service software providers.
• Marketing and advertising vendors that may assist with lead generation, marketing automation, advertisement placement and targeting, and marketing campaigns and communications.
• Analytics vendors in order to understand the Services traffic and usage patterns, optimize the Services, and identify potential new customers.
• Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.
• Our professional advisors, such as lawyers, accountants, and other similar advisors.
• Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets being transferred.
• Other parties for any purpose we disclose at the time you provide the information.

Protection of Personal Information

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification. Please be aware that no data transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot ensure or warranty the security of any information you transmit to us and you do so at your own risk.

Your Choices About Personal Information

We respect your right to make choices about the ways we collect, use, and disclose your information. We try to offer you meaningful choices regarding your personal information. Some choices you have regarding personal information include the following.

• Marketing Emails – As required by applicable laws, you can opt-out of receiving promotional emails from us by clicking the “unsubscribe” or similar link in any such promotional emails and following the instructions provided.
• Cookies – Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same. Please note that if you disable or delete cookies, you may not be able to access or use certain features of the Services.
• Google Analytics – As discussed above, we use Google Analytics in connection with the Services. If you would like to refrain from having your data collected by Google Analytics, Google has developed an opt-out browser that you can use. You can find more information on how Google uses information it collects here.
• Interest-Based Advertising – To opt-out of personalized or interest-based advertisements, you may be able to adjust the settings on your device. Please go to your device settings and opt-out through the controls provided through Google/Android or iOS, as applicable. Each operating system, iOS for Apple phones, Android for Android devices and Windows for Microsoft devices, has its own instructions on how to prevent the delivery of interest-based advertisements. (We cannot guarantee that these instructions will not change, or that they will continue to be available; they are controlled by each mobile platform, not us.). For any other devices and/or operating systems, please visit the privacy settings for the applicable device or contact the applicable platform operator. You can also visit https://optout.aboutads.info to opt out of interest-based advertisements.
• Declining to Provide Information – You can choose not to provide us with information we may request through the Services, but that may result in you being unable to use certain features of the Services, request information about our Services, or initiate other transactions with us.
• Do Not Track Mechanisms – Please note that the Services does not honor “Do Not Track” signals, and such signals will not impact the operation of the Services.

In addition to the above, you may contact us using the details provided at the end of this Policy with any questions about the choices relating to your personal information.

Rights Afforded to California Residents

California Civil Code § 1798.83 (California’s Shine the Light Act) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from sharing your personal information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us at the contact information below.

Notice for Nevada Residents

Under Nevada law, Nevada “consumers” may request that “operators” of internet sites and online services refrain from the “sale” of their “covered information” to third parties (as such terms are defined under Nevada law). “Covered information” includes first and last name, address, email address, and phone number, or an identifier that allows a specific person to be contacted either physically or online. As discussed above, we share your information with certain third parties that we believe can provide you with offers and promotions for products and service of interest to you and in the other ways described above. We do not believe that our sharing in this regard would qualify as a sale under Nevada law.

International Transfers

Nature Lake is headquartered in the United States and, as a result, the information you provide to us may reside on servers or workstations located the United States. You understand and consent that information you provide may be transferred to the United States. You also understand that the data protection laws in the United States may be different from those of the country where you reside. When we transfer personal information to the United States, we will implement appropriate and suitable safeguards to protect such information as may be required by applicable data protection laws.

Links to Third-Party Websites

The Services may contain links to third-party websites. For example, the Services may link out to an article on a third-party news source or publisher website. Such websites have separate privacy policies that you should review. We do not control these third-party websites and are not responsible for the content of linked websites or those companies’ data-handling practices.

Children’s Privacy

The Services is a general audience site and is not directed at, or intended for use by, children under 13 years of age. Accordingly, we do not knowingly collect personal information from children under age 13. Should we discover that a child under the appropriate age provided their personal information, we will use that information only to respond to that child and inform them that we must have parental consent before receiving such information.

Changes to this Policy

Please note that we may change this Policy from time to time. If there are changes to our Policy, we will post them here and update the “Last Updated” date at the top of this document. Continued use of the Services after any changes is deemed to be acceptance of those changes. Accordingly, we encourage you to check the Policy periodically for updates.

How to Contact Us

For questions or more information about our privacy practices, please contact us by e-mail at [email protected] or by using the contact information provided below:

Nature Lake LLC
c/o Privacy Manager
850 Fifth Street South, Hopkins MN 55343
tel: 952-278-0780